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DC Retail Roadshow To Visit San Diego Comic Con… And Then The UK

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DC Retail Roadshow To Visit San Diego Comic Con… And Then The UKThe DC Retailer Roadshow that Bleeding Cool has diligently reported on, from LA, Dallas, Baltimore, New York and Chicago has two new spots on its schedule.

First, the San Diego Comic Con, part of the retailer programming on Friday July 22nd 11.30am in Room 18 – and why not stay for the Diamond retailer's lunch afterwards?

But then on Monday, August the 8th, the DC team fly out to London, UK for a British-centric retailer meeting.

So while I know there have been vocal complaints from New England retailers that they didn't get a local meeting – at least Old England is.

One question that will be put to DC will be the digital exchange rate. Currently, Apple iTunes converts a $2.99 comic to  £1.79 and a $1.99 comic to £1.19, which would seriously undercut UK retailers, who have to pay shipping costs for the comics they receive.

As a result, they charge around £2.10 to £2.45 for a $2.99 comic. There's no way they will be able to match the digital price. And since DC intend digital comics to match the store price, at least for the first month… what's to be done?

Maybe we'll find out on August the 8th.

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Rich JohnstonAbout Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.
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