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Posted in: Comics | Tagged: Comics, dark knight, dc, diamond, marvel, star wars, vader down
Despite Dark Knight, Marvel Owns The Marketshare Of November 2015, As DC Starts To Recover Ground
Dark Knight III: The Master Race #1 was a monster of a hit. But it couldn't turn the tide too much from a Marvel on the rise – who put out three issues of Star Wars, including Star Wars Vader Down….
In October, Marvel Comics increased their share of revenue in the comic book direct market from 32.67% to 43.65% and their sale of number of comics sold increase from 38.12% to 48.26%.
While DC Comics saw their marketshare fall from 26.01% to 21.85% and 26.32% down to 22.92%. Frankly, just looking at the numbers, it was DC disasterous.
In November, Marvel's dollar share is down by a fraction to 43.2% and sales share down a similar fraction to 47.65%. DC does better going up to Septemer levels with a 26.35% dollar share and a 26.09% sales share. On the back of this, Image Comics has slipped slightly, with an 8.67% dollar share and a 10.02% unit share, and both IDW and Dark Horse also slip back slightly.
It is however worth noting that the comics market was up 30% on last November, both four week months. On October it is up 8% and for the year as the whole over 5%. The overall print market for comics continue to grow, so getting a smaller marketshare does not mean that a publisher's sales have fallen. Really worth remembering when panicking about what to do…
But Marvel had nine of the top ten, those three Star Wars titles, and the debuts of Deadpool, Extraordinary X-Men and All-New Wolverine. Outside of the top ten,The Walking Dead #148 came in at #21, Fight Club 2 #7 at #76, and Back to the Future #2 at #99.
Over on the graphic novel side, it was all about Sandman Overture but Marvel Comics saw their Journey to Star Wars: The Force Awakens: Shattered Empire, come in at second. While Image Comics' J. Scott Campbell: Time Capsule 1994-2004, a retrospective of the fan-favorite artist's first decade in comics, was the best-selling book in November.
TOP COMIC BOOK PUBLISHERS
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NEW TITLES SHIPPED
| PUBLISHER | COMICS SHIPPED | GRAPHIC NOVELS SHIPPED | MAGAZINES SHIPPED | TOTAL SHIPPED |
| MARVEL COMICS | 72 | 39 | 0 | 111 |
| DC ENTERTAINMENT | 77 | 27 | 0 | 104 |
| IMAGE COMICS | 61 | 14 | 0 | 75 |
| IDW PUBLISHING | 42 | 22 | 0 | 64 |
| DARK HORSE COMICS | 36 | 15 | 0 | 51 |
| BOOM ENTERTAINMENT | 27 | 11 | 0 | 38 |
| DYNAMITE ENTERTAINMENT | 19 | 5 | 0 | 24 |
| TITAN COMICS | 11 | 6 | 5 | 22 |
| VALIANT ENTERTAINMENT LLC | 9 | 5 | 0 | 14 |
| ONI PRESS INC. | 6 | 6 | 0 | 12 |
| OTHER NON-TP 10 | 110 | 131 | 34 | 275 |
COMPARATIVE SALES STATISTICS
| DOLLARS | UNITS | |
| NOVEMBER 2015 VS. OCTOBER 2015 | ||
| COMICS | 8.62% | 4.93% |
| GRAPHIC NOVELS | -11.93% | -10.96% |
| TOTAL COMICS/GN | 2.70% | 3.80% |
| NOVEMBER 2015 VS. NOVEMBER 2014 | ||
| COMICS | 30.05% | 18.19% |
| GRAPHIC NOVELS | -17.50% | -21.76% |
| TOTAL COMICS/GN | 13.84% | 14.63% |
| YEAR-TO-DATE 2015 VS. YEAR-TO-DATE 2014 | ||
| COMICS | 7.54% | 5.45% |
| GRAPHIC NOVELS | 2.24% | 3.06% |
| TOTAL COMICS/GN | 5.89% | 5.26% |
TOP 10 COMIC BOOKS
| RANK | DESCRIPTION | PRICE | VENDOR | |
| 1 | DARK KNIGHT III: THE MASTER RACE #1 | $5.99 | DC | |
| 2 | STAR WARS: VADER DOWN #1 | $4.99 | MAR | |
| 3 | DEADPOOL #1 | $4.99 | MAR | |
| 4 | SECRET WARS #7 | $3.99 | MAR | |
| 5 | EXTRAORDINARY X-MEN #1 | $4.99 | MAR | |
| 6 | ALL-NEW ALL-DIFFERENT AVENGERS #1 | $4.99 | MAR | |
| 7 | STAR WARS #11 | $3.99 | MAR | |
| 8 | UNCANNY X-MEN #600 | $5.99 | MAR | |
| 9 | STAR WARS #12 | $3.99 | MAR | |
| 10 | ALL NEW WOLVERINE #1 | $4.99 | MAR |
TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS
| RANK | DESCRIPTION | PRICE | VENDOR | |
| 1 | SANDMAN OVERTURE DELUXE EDITION HC (MR) | $24.99 | DC | |
| 2 | STAR WARS: JOURNEY TO THE FORCE AWAKENS: SHATTERED EMPIRE TP | $16.99 | MAR | |
| 3 | STAR WARS: PRINCESS LEIA TP | $16.99 | MAR | |
| 4 | MS. MARVEL VOLUME 4: LAST DAYS TP | $17.99 | MAR | |
| 5 | SPIDER-GWEN VOLUME 0: MOST WANTED TP | $16.99 | MAR | |
| 6 | DEADPOOL VS. THANOS TP | $16.99 | MAR | |
| 7 | LOW VOLUME 2: BEFORE THE DAWN BURNS US TP | $14.99 | IMA | |
| 8 | VAMPIRELLA #1969 | $7.99 | DE | |
| 9 | STAR WARS: KANAN VOLUME 1: THE LAST PADAWAN TP | $19.99 | MAR | |
| 10 | SAGA VOLUME 5 TP (MR) | $14.99 | IMA |
TOP 10 BOOKS
| RANK | DESCRIPTION | PRICE | VENDOR | |
| 1 | J. SCOTT CAMPBELL TIME CAPSULE HC (MR) | $49.99 | IMA | |
| 2 | ALIEN NEXT DOOR HC | $14.95 | RAN | |
| 3 | THE ART OF JOSE GONZALEZ HC | $39.99 | DE | |
| 4 | THE SHADOW DOUBLE NOVEL VOLUME 101 SC | $15.95 | SAN | |
| 5 | STAR WARS: THE ORIGINAL TOPPS TRADING CARD SERIES VOLUME 1 HC | $24.95 | ABR | |
| 6 | SPECTRUM VOLUME 22 TP | $35.00 | PUB | |
| 7 | DOC SAVAGE DOUBLE NOVEL VOLUME 85 SC | $14.95 | SAN | |
| 8 | DC SUPER HEROES BATMAN: SCARECROW'S PANIC PLOT SC | $5.95 | CAP | |
| 9 | MIRACLEMAN ARTIFACT EDITION HC | $95.00 | IDW | |
| 10 | DOCTOR WHO: LIGHT UP WEEPING ANGEL & BOOK KIT | $12.95 | RUN |
TOP 10 TOYS
| RANK | DESCRIPTION | VENDOR | |
| 1 | THE LEGEND OF ZELDA: WIND WAKER: LINK NENDOROID | GOO | |
| 2 | MARVEL SELECT: DEADPOOL ACTION FIGURE | DST | |
| 3 | STAR WARS: SNOWTROOPER ARTFX+ STATUE 2-PACK | KOT | |
| 4 | THE LEGEND OF ZELDA: SKYWARD SWORD: LINK FIGMA | GOO | |
| 5 | BATMAN: THE ANIMATED SERIES: BATMOBILE | DC | |
| 6 | DC COMICS BOMBSHELLS: THE JOKER & HARLEY QUINN STATUE | DC | |
| 7 | BATMAN BLACK & WHITE: HARLEY QUINN STATUE BY DINI | DC | |
| 8 | BATMAN ARKHAM KNIGHT: RED HOOD STATUE | DC | |
| 9 | GOTHAM CITY GARAGE: HARLEY QUINN STATUE | DC | |
| 10 | BATMAN: THE ANIMATED SERIES: HARLEY QUINN FIGURE | DC |
TOP 10 GAMES
| RANK | DESCRIPTION | VENDOR | |
| 1 | DC HEROCLIX: SUPERMAN/WONDER WOMAN BOOSTER BRICK | NEC | |
| 2 | BACK TO THE FUTURE MONOPOLY | DST | |
| 3 | MARVEL DICE MASTERS: AMAZING SPIDER-MAN | NEC | |
| 4 | MOUSE GUARD ROLEPLAYING GAME BOXED SET HC (2ND ED) | BOO | |
| 5 | SUPERFIGHT CARD GAME CORE DECK | IMA | |
| 6 | THE WALKING DEAD MONOPOLY SURVIVAL EDITION | USA | |
| 7 | MARVEL DICE MASTERS: AMAZING SPIDER-MAN STARTER | NEC | |
| 8 | MOUSE GUARD ROLEPLAYING GAME HC (2ND ED) | BOO | |
| 9 | MUNCHKIN STEAMPUNK DELUXE EDITION | PSI | |
| 10 | SETTLERS OF CATAN (NEW EDITION) | MAY |
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Dollar Market Share – November 2015 |
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Unit Market Share – November 2015 |
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