Last night at ComicsPRO in Portland, Image Comics publisher Eric Stephenson gave an impassioned speech which, among many things, talked about the dangers of publishers using variant covers for short term gains rather than long term brand building.
He also gave away a new variant cover for his comic book Nowhere Men #1 to retailers at the show. Someone has already sold it for $50 on eBay.
Though the previous version from a few years ago is still selling for around $90.
And feel sorry for the fellow who sold his copy of Mighty Morphin Power Rangers #0 ComicsPRO exclusive for $100 two nights ago.
As last night they were selling on eBay for $500.
It will all end in tears, I know it.