Legos Taking Over The World… Or At Least The Best Seller List

With the success of The Lego Movie, it's not surprising that the toy line would be doing well. But now we get word that the graphic novels published by Papercutz are doing very well too. The lastest volume of Lego Ninjago series Night Of The Nindroids entered the New York Times Book Review Graphic Book Best Seller list at #1. And it's the 8th volume in the series to do so.

With the sales of the latest issue, the series has also hit another milestone: 2,000,000 units sold.

"LEGO NINJAGO titles have been a phenomenon for us," explained Papercutz President Terry Nantier. "We've been back to press numerous times and it seems like we're always struggling to keep up with consumer demand. I've been in the graphic novel publishing business for quite some time and I'd be hard pressed to name a lot of other kids 'series that have hit that level of sales."

"For licensed publishing to really work, you need a great property. But you also need to focus on and appreciate the fans who made the property a success in other media," Editor-in-Chief Jim Salicrup explained. "We've been very careful to not only be respectful of the NINJAGO characters but also supplement the LEGO Group's media and story-telling elements. By including stories set between episodes of the TV show we showed kids that we were involved with the property and that we wanted to enhance their enjoyment of the overall storyline."

That approach has paid off with the series print runs growing from volume to volume. Readership has grown to the point where NINJAGO volumes are regularly among the best-selling graphic novels of the year. And Papercutz is expanding their LEGO publishing program with new graphic novels based on LEGO LEGENDS OF CHIMA beginning in May.


About Dan Wickline

Has quietly been working at Bleeding Cool for over three years. He has written comics for Image, Top Cow, Shadowline, Avatar, IDW, Dynamite, Moonstone, Humanoids and Zenescope. He is the author of the Lucius Fogg series of novels and a published photographer.