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Marvel Has 7 Exclusive Retailer Cover Options for July, from Cap to Cosmic
Every month, Marvel offers retailers the chance to commission exclusive covers for certain titles — as long as they order thousands of copies. It's an effective, if expensive way for both parties to a) get some promotion and create collectables for the market, and b) up their orders. Begun by Dreamwave back in the day, it was popularised by IDW and now Marvel Comics does it more than anyone else with anywhere between five and 10 titles a month.
For July, Marvel Comics will be allowing retailers to commission exclusive covers for the following titles:
Captain America #1 (Order By 5/25)
Cosmic Ghost Rider #1 (Order By 5/25)
Death of the Inhumans #1 (Order By 5/25)
Amazing Spider-Man #1 (Order By 6/1)
X-23 #1 (Order By 6/1)
The Life of Captain Marvel #1 (Order By 6/8)
Infinity Wars Prime #1 (Order By 6/15)
And for August, they can get ahead on this monster…
Fantastic Four #1 (Order By 6/22)