Marvel Has 7 Exclusive Retailer Cover Options for July, from Cap to Cosmic

Every month, Marvel offers retailers the chance to commission exclusive covers for certain titles — as long as they order thousands of copies. It's an effective, if expensive way for both parties to a) get some promotion and create collectables for the market, and b) up their orders. Begun by Dreamwave back in the day, it was popularised by IDW and now Marvel Comics does it more than anyone else with anywhere between five and 10 titles a month.

For July, Marvel Comics will be allowing retailers to commission exclusive covers for the following titles:

Captain America #1 (Order By 5/25)

Cosmic Ghost Rider #1 (Order By 5/25)

Death of the Inhumans #1 (Order By 5/25)

Amazing Spider-Man #1 (Order By 6/1)

X-23 #1 (Order By 6/1)

The Life of Captain Marvel #1 (Order By 6/8)

Infinity Wars Prime #1 (Order By 6/15)

And for August, they can get ahead on this monster…

Fantastic Four #1 (Order By 6/22)

fantastic four #1

About Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.

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