Posted in: Comics, Conventions, Events, IDW, NYCC, Oni Press, Pop Culture | Tagged: logo, new york comic con

Oni Press Unveils A New Logo You Can Actually Read, In Advance of NYCC

Oni Press unveils a new logo that you can actually read, in advance of New York Comic Con

Published Mon, 06 Oct 2025 11:59:05 -0500

Article Summary

Oni Press reveals a bold new logo and mascot ahead of New York Comic Con 2025.
The logo was designed by Patrick Crotty, co-founder of PEOW and designer of Scott Pilgrim box sets.
The redesign debuts on November comics, starting with Crownsville #1 by Rodney Barnes and Elia Bonetti.
Oni Press teases major announcements and exclusive events for fans and retailers at NYCC.

See, IDW Publishing, that's how it's done. New York Comic Con 2025 officially kicks off on Wednesday, and, as usual, we're expecting a flurry of breaking news from publishers hoping to make a splash in advance of America's most attended comic book convention, New York Comic Con. And of the return of the Bleeding Cool Rumour Checklist tomorrow. First out of the gate: Indie comics pioneers Oni Press, who – just 24 hours after crossing the $1,000,000 mark with their Murder Drones graphic novel campaign on Kickstarter – are unveiling a major new milestone for the company: A brand-new logo and company icon, designed by Eisner and Ringo Award nominee Patrick Crotty:

Oni Press logo

Okay, maybe you have to squint for the "press" bit. A co-founder of the PEOW comics imprint, Crotty also notably designed Oni's best-selling Scott Pilgrim 20th Anniversary Box Sets, which reaped much acclaim and sales since their release last fall.

Crownsville cover

The new logo will begin to appear with Oni's single issue releases this coming November, beginning with Crownsville #1 – the double-sized first issue of the new horror series from Peabody Award-winning writer Rodney Barnes (Killadelphia) and artist Elia Bonetti (Darth Vader), centering on a ghost-fueled murder mystery inside an abandoned asylum and inspired by the tragically true story of the Crownsville Hospital Center outside of Annapolis, Maryland.

Oni Press

Replacing the longstanding company logo designed by Keith Wood from 2012, Oni's new logo features both a simplified standard version and an extended "icon" version, spotlighting the company's new publishing mascot also designed by Crotty – a seemingly part-dog, part-lizard creature that presents a monstrous, but friendly new spin on the original Oni Press demon logo (notably designed by Watchmen artist Dave Gibbons), while simultaneously homaging and subverting the animal-derived imprint marks of the traditional New York publishing houses. Says Oni Press Editor-in-Chief Sierra Hahn:

"It's an exhilarating time to be publishing comics under the Oni Press banner. Our first giant-sized Adventure Time special by Eisner Award winner Caroline Cash just hit stands. The first issue of High Strangeness – our new collaboration with SpectreVision from creators including Chris Condon, Dave Chisholm, and more – begins this week. We're sending some of our most anticipated graphic novels of 2026 – including First Freedom: The Story of Opal Lee and Juneteenth – to the printer in the next few days. And we're in the midst of major new initiatives like the expansion of the EC Comics line with Outlaw Showdown, the imminent return of Cult of the Lamb, and the upcoming debut of Murder Drones, adapted from the hit animated series from Glitch Productions. Simultaneously, we're deep into plotting and planning our next major wave of creator-owned comics and graphic novels with familiar faces and surprise talents alike – several of which you'll hear about this week at New York Comic Con. Ambitious, art-forward, and high energy – we wanted our new logo to reflect the same captivating qualities we aspire to deliver with our comics, and we are so pleased to finally share the results."

As you can see, Oni is promising even more NYCC news to come in the days ahead. Retailers can visit them on site beginning on Wednesday, October 8th as Oni President & Publisher Hunter Gorinson hosts a retailer day presentation with BRZRKR co-creator Matt Kindt, followed by signing with Kindt and fellow writer Chris Condon (High Strangeness, Ultimate Wolverine), which will include an exclusive High Strangeness #1 Secret Edition variant cover giveaway – featuring a real-life UFO photo snapped by SprectreVision's Daniel Noah:

Then, expect more news to follow as the publisher hosts their "Oni Press: The Loudest Thing in Color" panel presentation on Friday, October 10th at 3:30 p.m. E.T. with creators including Editor Karl Bollers, Rodney Barnes (Crownsville), Mat Heagerty (Indoor Kid), Matt Kindt (EC's Catacomb of Torment), George Northy (Yuletide), Adam Syzm (Little Visitor & Other Abductions), and more.