Supporters of Italian political prime ministerial candidate Antonio Ingroia for the new political party Rivoluzione Civile (Civil Revolution) began by using some images of the Justice League of America on their Facebook page.
And that's when the rest of the supporters – and opponents – decided to join in. And all srts of comic book and pop culture icons have been grabbed and used as "vox pop" posters and ads, addressing specific policies or problems. Superheroes having to work two jobs, Lisa Simpson on the environment, Grumpy worried about retirement. And the answer, apparently, is revolution. And not a trip to the copyright lawyer.
Hence why publisher Sergio Bonelli Editore has warned Ingroia to use Dylan Dog, Tex or other characters as the face of the party, saying they were "not in any way affiliated or support any political party."
Here's a few of the ones doing the circuit, and kicking off a storm across Italian media.