Of late, DC Comics marketshare has been dropping away, down past the 30% mark and getting perilously close to the 20% mark. In December, that turned around somewhat. Marvel is still be far the strongest publisher in the direct market, but DC Comics traditionally does a lot better in the Christmas market, able to monetise its back catalogue, trades, hardcovers and collections far better than Marvel is able to.
Secret Wars #8 topped the list, over Dark Knight III #2, both beating out Star Wars – though the franchise places four titles in the top ten thanks to the Annual issues. The launch of Batman/TMNT did rather well, Marvel has a strong launch for Guardians Of The Infinity as DC did with Harley's Little Black Book – which beat both the Star Wars annuals.
In October, Marvel Comics increased their share of revenue in the comic book direct market from 32.67% to 43.65% and their sale of number of comics sold increase from 38.12% to 48.26%.While DC Comics saw their marketshare fall from 26.01% to 21.85% and 26.32% down to 22.92%.
In November, Marvel's dollar share was down by a fraction to 43.2% and sales share down a similar fraction to 47.65%. DC's marketshare rose to 26.35% dollar share and a 26.09% sales share.
And now in December, DC continues that upward trend and Marvel slips considerably. Marvel has 37.09% dollar share and a 41.87% sales share, a drop of six points for each.
While DC Comics, who put on around five points last month, puts on over three points again, with a 29.32% dollar share and a 29.93% sales share.
And those missing three points? Some went to Image Comics with a 10.29% dollar share and a 10.65% unit share. And IDW got a point or so, with a 5.31% dollar share and a 4.10% unit share.
Image's top title was The Walking Dead #149 at #26, Dark Horse Comics had Fight Club 2 #8 at top #81, IDW had Back to the Future #3 at #106 and Oni Press had Invader Zim #5 at #86.
Brian K. Vaughan and Marcos Martin's The Private Eye Deluxe Edition from Image was the best-selling graphic novel of December but Harley Quinn's trades did bloody well too and the Black Mask collection of We Can Never Go Home at number 6 for the month,
And IDW's Locke & Key: Shades of Terror Coloring Book,was the best selling non-comics book of the month. Expect this to be the story of 2016….
But as for the whole of 2015? Sales are up on 2014… 7.17% in sales overall, and 9% in comics alone, when it was just a 4% increase from 2014 over 2013.
Which means even though DC's marketshare has dropped,
they are still bringing in more money in 2015 than they did in 2014….
UPDATE: Ulp, no it's not. My head hangs in shame. It's just not quite as bad of a drop….
TOP COMIC BOOK PUBLISHERS
NEW TITLES SHIPPED
|PUBLISHER||COMICS SHIPPED||GRAPHIC NOVELS SHIPPED||MAGAZINES SHIPPED||TOTAL SHIPPED|
|DARK HORSE COMICS||32||17||0||49|
|ONI PRESS INC.||8||4||0||12|
|OTHER NON-TOP 10||139||138||41||318|
COMPARATIVE SALES STATISTICS
|DECEMBER 2015 VS. NOVEMBER 2015|
|DECEMBER 2015 VS. DECEMBER 2014|
|YEAR 2015 VS. YEAR 2014|
TOP 10 COMIC BOOKS
|1||SECRET WARS #8||$3.99||MAR|
|2||DARK KNIGHT III: THE MASTER RACE #2||$5.99||DC|
|3||STAR WARS #13||$3.99||MAR|
|4||BATMAN/TEENAGE MUTANT NINJA TURTLES #1||$3.99||DC|
|6||GUARDIANS OF INFINITY #1||$4.99||MAR|
|7||DARTH VADER #14||$3.99||MAR|
|8||HARLEY'S LITTLE BLACK BOOK #1||$4.99||DC|
|9||STAR WARS ANNUAL #1||$4.99||MAR|
|10||DARTH VADER ANNUAL #1||$4.99||MAR|
TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS
|1||THE PRIVATE EYE DELUXE EDITION HC (MR)||$49.99||IMA|
|2||HARLEY QUINN VOLUME 2: POWER OUTAGE TP||$16.99||DC|
|3||AVATAR THE LAST AIRBENDER VOLUME 11: SMOKE & SHADOW PART 2 TP||$10.99||DAR|
|4||BATMAN VS. SUPERMAN TP||$9.99||DC|
|5||SAGA VOLUME 5 TP (MR)||$14.99||IMA|
|6||WE CAN NEVER GO HOME TP (MR)||$9.99||BLA|
|7||HARLEY QUINN VOLUME 3: KISS KISS BANG STAB HC||$24.99||DC|
|8||STAR WARS: DARTH VADER VOLUME 1: VADER TP||$19.99||MAR|
|9||CIVIL WAR TP||$24.99||MAR|
|10||AMAZING SPIDER-MAN: RENEW YOUR VOWS TP||$17.99||MAR|
TOP 10 BOOKS
|1||LOCKE & KEY: SHADES OF TERROR COLORING BOOK||$9.99||IDW|
|2||STAR WARS ARTIFACT EDITION HC||$75.00||IDW|
|3||GRIMM FAIRY TALES: ADULT COLORING BOOK||$12.99||ZEN|
|4||THE ART OF FALLOUT 4 HC||$49.99||DAR|
|5||THE LITTLE BOOK OF BATMAN FLEXICOVER (MR)||$9.99||TAS|
|6||WONDER WOMAN: TIARA BRACELET & BOOK KIT||$9.95||RUN|
|7||THE LITTLE BOOK OF WONDER WOMAN FLEXICOVER||$9.99||TAS|
|8||THE SHADOW DOUBLE NOVEL VOLUME 102 SC||$14.95||SAN|
|9||THE LITTLE BOOK OF SUPERMAN FLEXICOVER||$9.99||TAS|
|10||LEGEND OF ZELDA: HYRULE HISTORIA HC||$34.99||DAR|
TOP 10 TOYS
|1||HALO: MJOLNIR MARK V & MARK VI DELUXE ARTFX+ STATUE 2-PACK||KOT|
|2||DC COMICS: THE BOMBSHELLS JOKER & HARLEY QUINN STATUE||DC|
|3||ALEX ROSS JUSTICE LEAGUE ACTION FIGURE 6-PACK||DC|
|4||DC COMICS: THE NEW 52: JUSTICE LEAGUE ACTION FIGURE 7-PACK||DC|
|5||DC COMICS: BATGIRL STATUE||DC|
|6||BATMAN THE ANIMATED SERIES: MASK OF THE PHANTASM ACTION FIGURE 2-PACK||DC|
|7||DC COMICS COVER GIRLS: CATWOMAN STATUE||DC|
|8||DC ICONS: GREEN LANTERN: HAL JORDAN DARK DAYS DELUXE FIGURE||DC|
|9||DC ICONS: THE FLASH CHAIN LIGHTNING ACTION FIGURE||DC|
|10||MARVEL SELECT: DR. STRANGE ACTION FIGURE||DST|
TOP 10 GAMES
|1||MOUSE GUARD ROLEPLAYING GAME BOXED SET (2ND EDITION)||BOO|
|2||BACK TO THE FUTURE MONOPOLY||DST|
|3||MONOPOLY: THE WALKING DEAD SURVIVAL EDITION||USA|
|4||SUPERFIGHT ORANGE DECK||IMA|
|5||SUPERFIGHT RED DECK||IMA|
|6||SUPERFIGHT BLUE DECK||IMA|
|7||SUPERFIGHT PURPLE DECK||IMA|
|8||SUPERFIGHT GREEN DECK||IMA|
|9||JAY & SILENT BOB STRIKE BACK MONOPOLY||DST|
|10||DC HEROCLIX BRAINIAC SKULL SHIP||NEC|
Dollar Market Share – December 2015
Unit Market Share – December 2015