SEGA and G FUEL revealed today that Sonic the Hedgehog will be getting a new Sonic's Peach Rings Energy Drink, launching on August 12th. The drink will come in two options as you can get an already mixed energy drink in 16 oz. cans, or you can get the powder version to mix yourself at home. For collectors, the energy drink will also be for sale to customers in the U.S. and Canada in powdered form in 40-serving tubs and limited-edition collectors boxes. This will include one 40-serving tub and one 16 oz shaker cup, which will go on sale on G FUEL's website on August 19th, 2020. Here's a little more info on the new drink with some statements from both companies on the collaboration. No word yet if this is permanent or just a temporary promotion.
Inspired by iconic elements from across the Sonic the Hedgehog universe, G FUEL Sonic's Peach Rings was developed in partnership with SEGA and is bursting with peach gummy flavor. The new G FUEL flavor will give gamers everywhere the extreme energy and focus that they need to catapult past perilous platforms, defeat Dr. Eggman, and save the world.
"We're ecstatic to partner with such an established energy drink company in the gaming community to bring Sonic's Peach Rings to market," said Michael Cisneros, Manager of Licensing for SEGA of America. "Sonic the Hedgehog has always been a character that embodies perseverance and endurance, which are qualities that are central to G FUEL's product. We can't wait for Sonic fans to enjoy it!"
"When I think about some of the classic icons in gaming, nothing comes to mind faster than Sonic the Hedgehog," commented G FUEL Founder and CEO, Cliff Morgan. "That's why we're thrilled to team up with SEGA and introduce our fans to the winning combination of the world's fastest hedgehog and the world's best energy drink for gamers."