Posted in: Games, Mobile Games, Video Games | Tagged: Mobile, nba, NBPA, Nifty Games

NBA & NBPA Partners With Nifty Games For A Mobile Game

It looks like the NBA will be making an effort to make their own mobile title as they and the NBPA have partnered with Nifty Games. All parties involved released the news this week but didn't really go into detail as to the finer details. All we really know is they will be working together to "bring an authentic NBA basketball game to mobile devices". Which will involve giving Nifty access to all the rights, logos, arenas, and other assets to make it a reality. We have some quotes below from the announcement, as we wait to see what the next step for everyone will be.

"The NBA is one of the biggest sports leagues in the world, and Nifty Games is fired up to partner with the NBA and NBPA to deliver a new kind of mobile-first basketball to gamers worldwide," said Jon Middleton, CEO of Nifty Games. "Mobile is the most accessible games platform in the world, and we're focused on bringing NBA fans fast, authentic action with head-to-head mobile gaming that delivers NBA basketball and the teams and players fans love most."

"Nifty Games has a unique vision for bringing the excitement and intensity of the NBA to fans around the world on their mobile devices," said Matthew Holt, SVP of Global Partnerships at NBA. "We're always looking for new ways to engage our fans and bring them closer to the teams and superstars of the NBA. The developers at Nifty Games have a strong track record of building genre-defining games and NBA fans will love what the team is creating."

"We are excited to see how Nifty's unique platform will entice an already immense global digital audience to further engage in mobile sports games featuring the teams and players in the NBA," said Ted Leonsis, Chairman and CEO of Monumental Sports & Entertainment (owner of the NBA's Washington Wizards), a Nifty Games investor. "At Monumental, we are a big believer in the power of esports and often utilize traditional sports as a vehicle to best connect with the next generation of fans through gaming."

"Video games have become an important part of the NBA off the court culture both for our players and fans," said Josh Goodstadt, EVP of Licensing for the NBPI, the commercial arm of the NBPA. "We look forward to this new partnership with the League and Nifty Games and to further expanding the use of our players' group licensing rights into the mobile gaming space."

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