Posted in: Games, Video Games | Tagged: cereal, nerd food, nintendo switch, Post Cereal, super mario odyssey

Nerd Food: This Is Super Cereal, That's Right, Its Mario Cereal

Alright, this one is just so goddamn bonkers that I'm not even going to try to do anything but give you the official PR pitch for it, because wow. It's just. Yeah, Nintendo has decided to partner with Post Cereals to support Super Mario Odyssey. I'm not sure Nintendo needed the extra advertising, but hey, it's the first new Mario in a while, so I'll give it a pass.

And hey, it'll even let you win a Nintendo Switch.

But here's the official word:

Breakfast has always been the most important meal of the day. Now it's a great meal for anyone who wants a chance to win a Nintendo Switch video game system. This fall, fans can enter codes found in specially marked packages of Post cereals for a chance to win one of 500 Nintendo Switch Prize Packs, consisting of a Nintendo Switch system and the Super Mario Odyssey game.

"Post Cereals evoke feelings of fun and nostalgia for people of all ages, and those are emotions Nintendo can identify with," said Doug Bowser, Nintendo of America's Senior Vice President of Sales and Marketing. "Nintendo Switch and Super Mario Odyssey are must-haves for the holidays, and this promotion gives people 500 chances to win them."

Codes can be found across 20 million Post Consumer Brand cereal boxes, including Honey Bunches of Oats, Grape Nuts, Honeycomb, Golden Crisp and Alpha-Bits, as well as in Malt-O-Meal cereals such as Honey Graham Toasters, Coco Roos and Marshmallow Mateys.

"Post Consumer Brands continues to prioritize and invest in family and millennial consumers to drive growth across our portfolio of cereal brands," said Post Consumer Brands CMO, Roxanne Bernstein. "Partnering with a highly recognized and family-friendly brand like Nintendo allows us to deliver a special experience to consumers."

In addition to a sweepstakes entry for the chance to win one of the Nintendo Switch Prize Packs, each code can be redeemed for a reward.* Codes redeemed on Post Consumer Brand cereal boxes will grant entrants My Nintendo Platinum Points (while supplies last), which can be redeemed for select downloadable rewards through the My Nintendo rewards program. The Malt-O-Meal codes will reward entrants with a special downloadable wallpaper. A Nintendo Account is required to receive and redeem My Nintendo Platinum Points.

Weird, right? Little bit of trying too hard for a game that doesn't need it.

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