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Overwatch League Scores Another Big Sponsorship In Week Two

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The Overwatch League is well into their second week of competition and we're starting to see who are the stronger teams and where people's skills really sit as some of the best in the world take each other on. But while all of the players are doing their best to make the league sizzle for newcomers and established eyes, Blizzard and the league itself are forging new deals that look to keep the league around longer than we may expect. Yesterday, the league announced a brand new partnership with Toyota as one of their sponsors.

Now that may not mean a lot to your average gamer, but to esports people, that is one hell of a deal. When you manage to get car companies on board as sponsors, you're going to be raking in a lot of money on advertising as well as the possibility for better prizes if one of them decides to drop brand new cars on the champions. Toyota has partnered with Blizzard before over World Of Warcraft in 2007 for ads, but the details of what the current deal cost or entails is unknown at this time.

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Gavin SheehanAbout Gavin Sheehan

Gavin is the current Games Editor for Bleeding Cool. He has been a lifelong geek who can chat with you about comics, television, video games, and even pro wrestling. He can also teach you how to play Star Trek chess, be your Mercy on Overwatch, recommend random cool music, and goes rogue in D&D. He also enjoys hundreds of other geeky things that can't be covered in a single paragraph. Follow @TheGavinSheehan on Facebook, Twitter, Instagram, and Vero, for random pictures and musings.
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