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Square Enix and Coca-Cola Join Forces for a Shadow of the Tomb Raider Event

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It looks like Square Enix has decided to give you a much more theatrical experience when it comes to Shadow of the Tomb Raider. The company has partnered with Coca-Cola to bring you a special event on September 12th as you'll get to see a short film called The Making of a Tomb Raider. You'll see Lara Croft come to life, so to speak, as Clair Marie attempts to do what she does in the game. We have more details about the event from the press release, and you can purchase tickets to the event near you here.

Square Enix and Coca-Cola Join Forces for a Shadow of the Tomb Raider Event
credit//Square Enix

This special promotion will include a unique in-cinema experience at select theaters in the United States, Germany and Poland. On September 12, for one day only, fans will be able to experience "The Making of a Tomb Raider". This feature length film follows renowned BASE jumper, climber and mountain biker Clair Marie as she attempts real-world Lara Croft challenges that show what it takes to become a Tomb Raider. The feature will also include a special narrative showcase highlighting the journey of Lara Croft as told through in-game cinematics from the trilogy. For the first time ever, fans can experience the story of Lara Croft's origin on the big screen. Following this, fans will get to see never-before-seen footage from the upcoming Shadow of the Tomb Raider game.

Those lucky enough to get a ticket will receive a unique in-game reward for Shadow of the Tomb Raider,as well as an opportunity to receive a limited-edition "Coca-Cola Tomb Raider" collectible cup in 75 U.S. theaters at concessions. Also, for a limited-time only, fans will be able to purchase three custom Shadow of the Tomb Raider Coca-Cola or Coke Zero Sugar bottles on CokeStore.com.

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Gavin SheehanAbout Gavin Sheehan

Gavin is the current Games Editor for Bleeding Cool. He has been a lifelong geek who can chat with you about comics, television, video games, and even pro wrestling. He can also teach you how to play Star Trek chess, be your Mercy on Overwatch, recommend random cool music, and goes rogue in D&D. He also enjoys hundreds of other geeky things that can't be covered in a single paragraph. Follow @TheGavinSheehan on Facebook, Twitter, Instagram, and Vero, for random pictures and musings.
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