Konami Digital Entertainment has become the Official Video Gaming Partner of Spanish footballing giants Valencia CF. The agreement will see the club faithfully recreated within the publisher's Pro Evolution Soccer series and the pair will work across a series of complementary promotional activities.
This deal comes as Konami looks to strengthen its ties with the world's best clubs for its PES series. Valencia CF is one of the most successful clubs in the Spanish league, with six titles, numerous domestic trophies, and European success in the UEFA Cup competition. So this is a fantastic aquisition for Konami, and follows on the heels of similar announcement from last week, which saw the company partnering with clubs in Argentina and Chile.
As Valencia CF's Official Video Gaming Partner, Konami is authorized to use the home, away, and third kits of the club in Pro Evolution Soccer 2018 and the first-team squad will be faithfully recreated within the game. Player faces and individual skills will also be matched, while Konami and Valencia CF will also work together across a host of promotional activities.
Those digital co-promotions will come throughout the year, with Konami contributing visuals from the game to assist in Valencia CF's match day social media activities. With Pro Evolution Soccer 2018 using the mantra "Where Legends are Made," PES 2018 will also see Konami further expand its eSport interests. June 2017's PES League World Final saw 16 players from around the globe gather to win a stunning $200,000 prize, and Kinami will use Valencia CF's iconic Mestalla stadium to host Pro Gaming competitions and other key events throughout the season.
Jorge García, Valencia CF Head of Marketing, Commercial and Fan Experience Area, said:
"[I am] delighted with this partnership, as Konami are a worldwide partner who will help us to take the Club to millions and millions of gamers. We're looking forward to seeing the spectacular images of our players in the new and future editions of the PES series."
Jonas Lygaard, Senior Director – Brand & Business Development for Konami Digital Entertainment B.V., said:
"Valencia is a club with a rich history, lots of legends and some exciting talent in the current roster. Valencia CF is loaded with history, home to great successes, and some of the world's greatest players have come through the ranks here as well, with Mendieta, Kempes and Ayala to name a few. With the club looking ahead to pushing on in the 2017/18 season, we are honoured to have been chosen as Valencia CF's Official Video Game Partner, and look forward to working closely to realise them in-game and seeing them compete for a top league position."
Pro Evolution Soccer 2018 will be released for PlayStation 4, Xbox One, PlayStation 3 and Xbox360 on September 14th. The game will also be available via Steam for PC. The latest trailer featuring Valencia CF is below.
Konami becomes Official Video Gaming Partner of Valencia CF, and to celebrate we have a brand new PES 2018 trailer. ESRB Rating: EVERYONE