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Pokemon Go Has Lead Nintendo To Beat A Tokyo Stock Exchange Record

I don't think I've ever seen anything quite like Pokemon Go. While the game is not all that excellent, culturally, it has become impossibly massive with Presidential candidates and just about everyone else trying to get in on the cultural phenomenon.

It has carried Nintendo to huge heights too, especially on the stock market. Bloomberg have reported that on July 15th, Nintendo broke the record for the most traded stock in a single day on the Tokyo stock market (¥476bn). It doesn't take a genius to figure out what is driving this growth.

Perhaps most surprising is that the game hasn't even launched in Japan yet, with the release thought to be tomorrow. In such a mobile dominated market, it will surely explode in the East. The real question is how far can the Pokemon Go train roll.


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Patrick DaneAbout Patrick Dane

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