Posted in: Movies, News, TV | Tagged: bob barker, The Price is Right

The Price Is Right Models' Story Optioned For TV and Film Rights

The Unsung Warriors of The Price is Right, an explosive article about Bob Barker and the game show's past, has officially been optioned.

The story of what was happening behind the scenes of The Price Is Right during Bob Barker's tenure has officially been optioned for both TV and film rights. According to The Hollywood Reporter, management and production company The Gotham Group has optioned the rights to "The Unsung Warriors of The Price is Right," an investigative piece for Business Insider written by journalist David Kushner in September 2024. Ellen Goldsmith-Vein, Eric Robinson, and Ross Siegel will produce for The Gotham Group, with Kushner alsign signing on in a producer role.

Not All Was Well Behind The Scenes Of The Price Is Right

For those unfamiliar with the story, the article serves as an in-depth investigative piece on what was really going on backstage at the CBS game show. Several of the show's former models, known as "Barker's Beauties" on TV, were dealing with several issues from Barker and the staff while the show was at the height of its popularity in the 70s and 80s. Among the revelations to come out were that all of the models had to deal with constant misogynistic behavior across years of employment, as well as racial discrimination and sexual harassment. What's more, the network's own executives at the time turned a blind eye to the treatment when they sought help from higher-ups.

One of the most well-known models at the time, Holly Hallstrom, was the leading force for the women in taking action against both Barker and the show. She dealt with harassment, NDA's, public shaming, and more over the years as she sought to expose the behavior in court. Hallstrom was living out of her car when she eventually won a multimillion-dollar settlement from the network, and did it without signing a non-disclosure agreement.

In a statement to THR, Goldsmith-Vein and Robinson said, "David Kushner's reporting is exactly the kind of deeply human, culturally resonant story we look for. […] Holly Hallstrom and the women who stood with her are genuine American heroes, and their fight deserves to be told on the largest possible stage."

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