Steve Aoki's DIM MAK and Viz Media Launch More Bleach Apparel

Steve Aoki's fashion and record label, DIM MAK, has teamed up with VIZ Media to release the official "DIM MAK x BLEACH" collaboration – a limited edition line-up of anime-inspired tees and hoodies featuring original art from the iconic series Bleach, released on Friday, September 10th. Based on the epic Japanese manga series by Tite Kubo, Bleach is an epic tale of empathy, integrity, and pushing oneself to greatness – a perfect anecdote for Dim Mak's mantra: "do it yourself, by any means necessary."

Steve Aoki's DIM MAK and Viz Media Launch More Bleach Apparel
"Bleach" limited edition apparel from DIM MAK and Viz Media

Lifelong fans of manga and anime, Steve Aoki and his team found themselves captivated by the power struggle between the Soul Reapers, who defend the coexistence of humanity, spirits, and the departed; against the sinister Hollows and Arrancars who attempt to consume human souls for selfish gain.  This Dim Mak x Bleach collaboration is Aoki's first drop showcasing the incredible transformation of hot-headed teenager Ichigo Kurosaki into a Soul Reaper and his encounters with the powerful Captains of the 13 Court Squads who protect the Soul Society.

Steve Aoki's DIM MAK and Viz Media Launch More Bleach Apparel
"Bleach" limited edition apparel from DIM MAK and Viz Media

"Although the plot of 'Bleach' follows the path of Ichigo Kurosaki, my favorite parts are when we dive into the backstories of the Captains and the Arrancars.  I love learning about the underlying core belief systems and reasons for why individuals act the way that they do.  By the end of each arc, regardless of being good or evil, we feel compassion and empathy for all the characters," reminisces Aoki.

Steve Aoki's DIM MAK and Viz Media Launch More Bleach Apparel
"Bleach" limited edition apparel from DIM MAK and Viz Media

The first Dim Mak x Bleach drop introduces some fan-favorite characters showing off their powerful "bankai" abilities: Renji Arabai, Byakuya Kuchiki, and Toshiro Hitsugaya make appearances alongside Ichigo Kurosaki in both his Hollowfication and Vasto Lorde form.  Fun, moody kintsugi-inspired tie-dyes and colorways bring life to the tees ($38-45) and hoodies ($75-85).

Steve Aoki's DIM MAK and Viz Media Launch More Apparel
"Bleach" limited edition apparel from DIM MAK and Viz Media
Steve Aoki's DIM MAK and Viz Media Launch More Apparel
"Bleach" limited edition apparel from DIM MAK and Viz Media
Steve Aoki's DIM MAK and Viz Media Launch More Apparel
Limited edition apparel from DIM MAK and Viz Media

The Dim Mak x Bleach drop will be available on dimmakcollection.com and on the NTWRK App starting from Friday, September 10, 2021, in limited quantities.

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About Adi Tantimedh

Adi Tantimedh is a filmmaker, screenwriter and novelist. He wrote radio plays for the BBC Radio, “JLA: Age of Wonder” for DC Comics, “Blackshirt” for Moonstone Books, and “La Muse” for Big Head Press. Most recently, he wrote “Her Nightly Embrace”, “Her Beautiful Monster” and “Her Fugitive Heart”, a trilogy of novels featuring a British-Indian private eye published by Atria Books, a division Simon & Schuster.
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