tru Archives

Again. Today the new company TRU Kids INC released a press release announcing new plans to revive the sleeping toy giant ahead of this years New York Toy Fair Looks like the plan is to open 70 new store fronts in England, Asia, and India, with online sales taking place in other areas of the world[...]

We're excited to offer Geoffrey's Toy Box this holiday season to provide our customers with the opportunity to purchase a selection of toys once exclusive to Toys "R" Us." And here is the Executive Vice President of Geoffrey's Toy Box Richard Berry about the partnership: "We are thrilled to partner with Kroger to bring a curated collection[...]

Welcome to the Funko Round-Up! In this edition: Prince comes to the Pop Rocks line in style, Mega Man gets a new Pop Tee and Pop set, Horror icons 5 Star figures are on the way — and our beloved Geoffrey the Giraffe from TRU is Iron Man?   The beloved Toys"R"Us mascot, Geoffrey the Giraffe is[...]

They also plan on building a state-of-the-art online store and presence that TRU for sure lacked towards the end. This is all good in theory, but I am still in "believe it when I see it" mode It would be awesome if it all plays out this way The world needs toy stores for kids to[...]

The toughest being the set we are going to look at today. #gallery-1 { margin: auto; } #gallery-1 .gallery-item { float: left; margin-top: 10px; text-align: center; width: 50%; } #gallery-1 img { border: 2px solid #cfcfcf; } #gallery-1 .gallery-caption { margin-left: 0; } /* see gallery_shortcode() in wp-includes/media.php */ I happened upon a lone three-pack at my local TRU this weekend, and could not believe my luck[...]

TRU did a great job of giving space to smaller companies in all areas of toymaking This is the death-rattle for the in-store toy buying experience if they all go away — KayBee and Children's Palace etc have been gone for years. As a collector, I am very sad I have been going into my local[...]