Posted in: Games, Video Games | Tagged: guerilla games, horizon: Zero Dawn, Horizon: Zero Dawn The Frozen Wilds, sony

Sony's Trademark On The Frozen Wilds Has Been Foiled By A Mobile Slot Machine

Sony's trademark for the Horizon: Zero Dawn DLC The Frozen Wilds has been suspended because of a mobile slot machine game with a similar name.

NeoGAF user Rösti (just prior to the site's shut down) discovered the U.S. Patent and Trademark Office's (USPTO) suspension notice, which is supposedly over a month old. In the notice, USPTO states that mobile game developer Huuuge Games filed for a similar trademark before Sony.
Huuuge Games filed a trademark for its mobile slot machine game Frozen Wild.

According to the report, USPTO gave the following reason for the suspension in its notice: "If the mark in the referenced application(s) registers, applicant's mark may be refused registration under Section 2(d) because of a likelihood of confusion with that registered mark(s)."

The current suspension doesn't necessarily mean the name will have to be changed, since Sony can make the case that there won't be any confusion between the two trademarks. After all, The Frozen Wilds is a DLC of a massively popular console game.

Horizon: Zero Dawn The Frozen Wilds is slated to launch on November 7th, 2017.

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