NECA's The Loot Company Promises Better Exclusives and Greater Experiences From Loot Crate

Bleeding Cool has been covering the slow decline to the bankruptcy of Loot Crate, and its current buyout by The Loot Company with investment from NECA. In an e0mail to current or former Loot Crate subscribers, the new company had a message. About their customers' data – with a few promises to add…

Loot Crate Bought By NECA, Changes Name to The Loot Company

Hey, Looters!

In case you hadn't heard, Loot Crate is now under new ownership and has a new name: The Loot Company.

The new owner is a sister company of NECA (the company that owns Kidrobot and WizKids). NECA's all about limited edition collectibles, so they totally get our business and our community. Going forward, you can expect better exclusives and greater experiences delivered to your door on time!

Here's what you need to know: With the change in ownership, you have the right to opt-out of allowing The Loot Company to use the personal information you provided to Loot Crate (name, email, address). Opting-out means your personal information will be permanently deleted and not used by The Loot Company.

We've got a lot of cool new offerings and exciting experiences coming soon that we'd love to tell you about, but we totally respect your right to privacy so the decision is yours. If you decide to opt-out, you may do so by one of the following methods:

1. Sending an e-mail to The Loot Company at with the information necessary for The Loot Company to identify you in its database and process your opt-out election (such as your name and email address); or

2. Mailing to the following address (and including the information necessary for The Loot Company to identify you in its database and process your opt-out election, such as your name and email address):

The Loot Company
c/o Cooley LLP
Attn: Cathy Hershcopf and Sarah Carnes
55 Hudson Yards
New York, New York 10001

Your request to opt-out must be received no later than October 21, 2019.
We Love You,
The Loot Team

So… who fancies being data-mined?


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About Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.
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