Dan DiDio on Bringing the Previously-Walmart Exclusive 100-Page Giants Into the Comic Shops

First there as what DC co-publisher Dan DiDio said in the meeting at ComicsPRO, confirmed by a number of other sources, including that the DC direct market line was being cut by 10-15%.

Then there was what he meant to say, that the 10-15% cut was already factored into the current publishing line, and was offset by the Zoom/Ink imprints and the Giant Sized books – and that the Walmart-exclusive line was ending, to be replaced with new 100-page comics available everywhere.

And now, on Facebook, what he meant to have said:

Successful and continuing. For those fans of the DC Giants at Walmart, have to clear up some misinformation making the rounds. Just want to let you know these books are doing well, so well that we are looking to expand the number of original pages in each book and include distribution to the direct market. Look for these and new titles later this year. The promise is to keep it one of the best values and reading experiences in the market. Best, DD

That the Walmart exclusivity of the titles is ending, and will be sold in comic shops as well. Dan DiDio has previously talked about expanding the line further, this might be an opportunity to do that. Ten 100-Page Giant monthly titles, each featuring 48 pages of original content and the rest reprint, for $5.99 or $6.99 apiece?

That would be a very interesting model that comic book stores, as well as Walmart, Target Barnes & Noble and others might get behind as a way of encouraging regular traffic. Hell, they might even be able to sell them in the UK as well.

Dan DiDio on Bringing the Previously-Walmart Exclusive 100-Page Giants Into the Comic Shops


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Rich JohnstonAbout Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.
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