Nerd Block announced that there us a surprise Doctor Who package in this month's subscription box, and used it to increase subscribers for the month.
We reported that Titan Comics had orders of over 100,000 for each Doctor Who #1 comic, but even after all manner of jiggery pokery could only confirm 70,000 were sold to the direct market via Diamond Comic Distributors, leaving a large gap to be filled. We suggested it may be a subscription service such as Nerd Block, Loot Crate or Geek Box at work.
And we were right. Nerd Block.
Including a Nerd Block exclusive cover for The Tenth Doctor #1 and The Eleventh Doctor #1.
And, unlike Marvel with Rocket Raccoon #1 and Amazing Spider-Man #1, because Titan Comics are not Diamond exclusive, Titan could sell direct to Nerd Block bypassing Diamond's figures – and costs?
They may have lost their PR opportunity to get both comics into Diamond's Top Ten for July… but they will have made more money!