Exactly When Mile High Comics Started To Make Money At SDCC


At San Diego Comic Con, I reported on Mile High Comics; Chuck Rozanski's plans for the show. Taking on the big boys and their exclusive comics by spending $200,000 on exclusive variant and second prints of the new Star Wars books from Marvel.

Well, before the show he had broken even on the Star Wars variants that he had commissioned and bought. But then, of course there were all the costs associaed with setting up at the show.

I revisited him on the Sunday early afternoon of the show to discover that he had just broken evening for the show and, with the remaining four hours leftm was going into profit. And with the lines outside his well-carpeted booth, that didn't seem like it was going to be a problem. It did underline the economics of the show for many, however.

He also told me that he had bought another thousand Star Wars comics in various prints from other dealers. So what profit he was making was probably already going to be sucked up into product he had bought at the show…

As he pointed out, Disney are not going to stop making Star Wars movies. These comics are considered official canon now. And the demand is only going to go up…

He also told me he enjoyed this show much more than before, with a growing harder edge of attendees disappearing this year. Sales are up, and he commented that a lot more of his customers were women. It sounds like, right now, it's pretty good to be Chuck.

But thank goodness for that Sunday afternoon…

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About Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.
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