On February the 4th, Bleeding Cool reported the news that DC Comics was going to be renaming Black Adam as Shazadam. And that it would all be going down in Infinite Frontier #0.
Now we didn't know if it would go any further than Infinite Frontier or whether it would affect anything at all. After all, as we pointed out, Warners have a Black Adam movie in development. We also stated that we knew no one would believe the article and that "someone has already started writing a 4chan/co post claiming that this is Bleeding Cool making stuff up again". And that's pretty much just what they did.
A comic book retailer took pity on Bleeding Cool as a result, and sent some redacted preview pages from Infinite Frontier #0 showing people using the word in the comic, telling Superman that the man who saved them was called Shazadam. They must have got that from somewhere.
Today, a number of comic book stores got their DC Comics six days ahead of sale. And some retailers, as we have pointed out before, consider the street date as a mild suggestion rather than a condition of doing business. And so this landed in our inboxes, several times over. No redactions. And no edits between leak and publication.
It takes someone special to tell Superman that he's wrong. And they have the evidence too…
They tell Superman his name is Shazadam. And that this is not just a one-off flying visit.
Maybe that is what – or who – he wants to be. Now, how much of this was a balloon sent up by Brian Bendis, we don't know. He did try renaming Tim Drake's Robin or Red Robin as Drake. And he did once suggest Marvel rename Miles: Morales Spider-Man to Spy-D. But if it was a trial balloon, public reaction may have seen it well and truly popped. Because rumours are dumb – but not quite as dumb as buying the Shazadam.com domain name.
But also the solicit for Infinite Frontier #0 that says " At the Hall of Justice, the League joins forces with Black Adam" – well, that doesn't happen at all, Black Adam, Shazam or Shazadam.
INFINITE FRONTIER #0 (ONE SHOT)
The next phase of the DC Universe begins here! Dark Knights: Death Metal presented the darkest threats of the Multiverse. DC Future State revealed what may lie ahead. Now it's time to look into the Infinite Frontier of the current-day DC Universe. In Gotham City, The Joker jolts citizens awake with an attack even the Dark Knight never expected. In Brazil, a young woman discovers her destiny and her connection to the Amazons. In Belle Reve, Amanda Waller plots an invasion of Arkham Asylum. In the far reaches of space, Mongul dreams of galactic domination, while the Green Lantern Corps hosts a summit of its greatest enemies. At the Hall of Justice, the League joins forces with Black Adam. Beyond the mortal world, Wonder Woman settles into a new role in the godsphere. And somewhere in the DC Universe—it's the return of Stargirl, in an all-new tale written by Geoff Johns! This oversized, all-star issue kicks off the next great era of storytelling and excitement as top writers and artists reveal what's next for the World's Greatest Heroes and opens the door to some of the greatest stories of 2021. Retail: $5.99 In-Store Date: 03/02/2021
Framing sequence written by Joshua Williamson with James Tynion IV and Scott Snyder, illustrated by John Timms and Alex Sinclair
Justice League by Brian Michael Bendis, David Marquez, and Tamra Bonvillain
Batman by James Tynion IV, Jorge Jiménez, and Tomeu Morey
Wonder Woman by Becky Cloonan & Michael W. Conrad, Alitha Martinez & Mark Morales, Emilio Lopez
Wonder Girl by Joëlle Jones and Jordie Bellaire
Green Lantern: Alan Scott by James Tynion IV and Stephen Byrne
Teen Titans Academy by Tim Sheridan, Rafa Sandoval & Jordi Tarragona, and Alejandro Sanchez
Superman by Phillip Kennedy Johnson, Jamal Igle, and Hi-Fi
Green Arrow & Black Canary by Joshua Williamson, Alex Maleev, and Jordie Bellaire
Stargirl by Geoff Johns, Todd Nauck, and Hi-Fi
Green Lanterns by Geoffrey Thorne, Dexter Soy, and Alex Sinclair
The Flash by Joshua Williamson, Howard Porter, and Hi-Fi
Epilogue by Joshua Williamson, John Romita Jr. & Klaus Janson, Brad Anderson
Black Adam is a Captain Marvel/Shazam villain created by Otto Binder and C. C. Beck in 1945, and has remained the main Shazam antagonist over the years. Originally a corrupted, ancient Egyptian predecessor of Captain Marvel who fought his way to modern times to challenge the Marvel Family, he was recently recreated as a corrupted antihero attempting to clear his name and reputation. Including taking over and ruling an entire country as a benevolent dictator of the nation of Kahndaq and a member of the Council Of Immortals. And now trying to be the good guy.