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LEGO BrickHeadz Have Hit Stores, And They Are Quite Tiny And Addicting

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When LEGO® Group announced their new line of BrickHeadz (and offered them for the first time last year at SDCC), I mostly assumed that they were an attempt to get in on the vinyl craze. But, they looked cool enough that I wanted to give them a shot. After scouring the shelves in stores the past few weeks, I finally found some at the LEGO Store (which FYI is the only place that has these presently) and I bought a couple for us to take a look at today.

First off, the packaging is as always, great. I am not sure what I was expecting, but they are much tinier than I expected. The fronts feature nice, large photos of the finished figures, along with the corresponding number in the BrickHeadz series. The back features the rest of the related figures to that one. I had my daughter with me, and she could not possibly be more excited for a film than Beauty and the Beast, so we grabbed a Disney one and I got myself Captain America from the Marvel series. LEGO Batman Movie figures make up the other four wave one figures.

When you open the box, the figures are like any other LEGO Set. They come in two baggies along with a black brick base. Everything with the build jumps off from building the body of the figure, and that is the part that takes the most time.

With The Beast, there is a little more detail on the face and on the back with his tail, but it is not a complicated build at all. Without interruptions, it takes maybe 10-15 minutes to build these. Once done, it is a cute little figure, but everything on it is static. I was hoping maybe the arms would move at least, but no.

The Captain America one does not have as many pieces, but has more stylized bricks and is an even quicker build than The Beast is. He however comes with a posed right arm so that he can hold his shield. He even has a spot on his back where you can place his shield on his back. I do wish that the base plate pieces had the figure number instead of the series number, but that is not a deal-breaker.

As I said above, the obvious comparison for these would be a Funko Pop. Shape, pose, little beady eyes. They look very…related. As you can see down below, these are much smaller than even a Pop. They wouldn't look out of place right next to one though. I am glad these have bases though, the feet are thin 2×2 bricks, so on a base plate there is little chance of these falling over.

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Overall these are a fun, quick build. Time will tell if this line is successful enough to keep going. But at a affordable price-point ($9.99), and with good character selection, these can keep going for a very long time in my opinion. Looks like it is time to clear off some shelf space.


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Jeremy KonradAbout Jeremy Konrad

Jeremy Konrad has written about collectibles and film for almost ten years. He has a deep and vast knowledge of both. He resides in Ohio with his family.
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