According to Microsoft, Xbox Game Pass is making quite the splash. According to ID@Xbox's Agostino Simonetta, on average, Game Pass subscribers play 40% more games and 30% more genres than they did before becoming members.
According to Simonetta, "when a title goes into Game Pass, [Microsoft] sees an average of six time increase in usage for all the games in the Xbox Game Pass catalogue."
"Actually they're way more engaged outside the subscription," Simonetta continue. "They go out to stores and buy more games than they did before they joined." According to the stats, over 90% of subscribers have tried games via the service that they may not have tried otherwise. That's why Microsoft tends to offer a wide variety of different genres so as not to pigeonhole people.
"For us, there's no genre that is not relevant," Simonetta assures. "We really want to offer a great menu where customers can decide, 'You know what? I want to try something new.'"
There are constantly different games being added to the Xbox Game Pass service, and it's cheap to subscribe. For just $9.99, you get a pretty expansive game collection. Each new Microsoft first-party title is also added to the service on launch day, which can save a pretty penny. For users just getting started on the console, it's especially good. For that reason, it makes perfect sense that players would be testing out different titles to see what works for them.
If you're not subscribed to Xbox Game Pass, it may be a good idea, what with the busy game season upon us. There's a lot to play and it's going to continue costing a pretty penny, after all.