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Overwatch League Signs a New Presenting Sponsor Deal With Xfinity

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Headed into the weekend, the Overwatch League announced a sort of renewed partnership between themselves and Xfinity. The deal has them as the "Preferred Internet Service Provider" of the League in North America and the presenting sponsor of "Overwatch League Online Play" on the League's English broadcast feed. This is basically an expansion on their partnership from 2019, as both parties benefited from the deal. Now with everyone in self-quarantine or in a lockdown scenario due to the coronavirus, it only makes sense for the two to pair up again as the league is being played at home by all of the players, and we're watching it from home through services like Xfinity. We have more details about the deal below along with a pair of quotes from the announcement.

Overwatch League Xfinity
Credit: Activision-Blizzard

"The deal builds on Xfinity's presenting sponsorship from the Overwatch League 2019 playoffs, including the Grand Finals, and brings together the nation's largest Gig-speed network with the Overwatch League for the next two seasons. As the nation's fastest internet and best in-home WiFi experience, Xfinity xFi gives gamers reliably fast speeds for the best online gaming experience. Further, Xfinity's X1 platform will deliver exclusive content for Overwatch League fans such as the video series, "In Case You Missed It." The series will serve as a highlight and flavor piece, featuring top plays and the biggest broadcast highlights coming out of each weekend of OWL Online Play presented by Xfinity. Through its partnership with YouTube, Xfinity customers can also access live matches each week through X1 by saying "Overwatch League" into their Xfinity voice remote."

"We are thrilled to continue our work with Xfinity to give our fans and players the highest quality in streaming and gameplay," said Brandon Snow, Chief Revenue Officer of Activision Blizzard Esports. "As the preferred ISP of the Overwatch League and with regular season play taking place online, Xfinity's partnership is essential to successful broadcasts and online fan experiences."

"Fast and reliable internet is essential for the best online gaming experience and our continued partnership with Overwatch League gives us the opportunity to showcase how Xfinity xFi delivers the most reliable and fastest speeds built for gamers," said Matt Lederer, Vice President of Brand Partnerships at Comcast. "We're excited to develop content and create viewing experiences that Overwatch League fans and Xfinity customers can't get anywhere else."

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Gavin SheehanAbout Gavin Sheehan

Gavin is the current Games Editor for Bleeding Cool. He has been a lifelong geek who can chat with you about comics, television, video games, and even pro wrestling. He can also teach you how to play Star Trek chess, be your Mercy on Overwatch, recommend random cool music, and goes rogue in D&D. He also enjoys hundreds of other geeky things that can't be covered in a single paragraph. Follow @TheGavinSheehan on Facebook, Twitter, Instagram, and Vero, for random pictures and musings.
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