Bend Studios has quite a cult following in the Sony community. Syphon Filter and Uncharted: Golden Abyss certainly has some major cult fans, and the developer looks to have just been called up to the big leagues.
It got not just one but two showings at E3 this year with a short trailer to show it off at the beginning of the show, before circling back to appear with some extended gameplay to close the conference.
The take main away is, it is a biker guy taking on a lot of zombies. A lot of zombies. It's a pretty neat effect, and while I'm not entirely sold on the game just yet, there could well be something here.
Take a look:
And here is the gameplay: