There seems to be this consensus on the internet that I've seen recently that Until Dawn is going to be a mediocre to bad game. I don't know where it came from, but I'm holding out hope for the title. I think it is a novel concept that could make for a pretty novel game.
Here is a new trailer for the title ahead of it's launch later this month. It's lots of teens running around, getting chased by boogey men and being put into not so great situations. Take a look: