If you're going to use art for a promotional campaign, be sure you actually paid for it first. That's the lesson Xbox is learning today after a Reddit user known as Macsterr called out the company for using a piece of concept art without his permission or being credited. Below is the image he created, followed by the tweet Xbox posted on December 26th.
After this was pointed out, Xbox deleted the tweet and Major Nelson paid their forum a visit to deliver a quick message: "Hey guys, I wanted to let you know that this is being investigated. In the meantime, our official channels have pulled down the asset in question. I'll follow up with the OP /u/macsterr/ once I get more details." We'll let you know if the story develops any further, but if I were on the Xbox team, I'd give Macsterr a job because that's some sweet imagery that would look amazing on a billboard. Or at least, someone on their social media team thought so.