In my four and a half years working here at Bleeding Cool, I have covered some interesting Yule Log videos. It's an interesting and festive way to promote something without too much work. One that stood out in the past was a Hearthstone one done by the folks at Blizzard and a series of heroes homes done by Marvel that included the homes of Iron Man, Captain America, Thor and the Milano from Guardians of the Galaxy. This year we have a new entry, from the Netflix film Bright… and it's literally a garbage fire.
Here is the link to watch the hour-long video.
This isn't a happy, festive one with Christmas carols playing… someone walks by and drops a magic wand into the garbage can and it catches on fire. The fire changes colors as the video goes on and we hear the sounds of the city including sirens, car alarms, horns, etc. We also have a few fairies fly by as the scene goes on. There is graffiti on the wall behind the garbage can which I'm sure ties into the film… but I haven't seen it yet.
The film stars Will Smith and Joel Edgerton as a pair of cops, one human and the other Orc. It's directed by David Ayer, who recently worked with Smith on Suicide Squad. Bright debuts today on Netflix.
Reviews for the film have not been very good, to the point that Ayer has come out in defense of the film. You have to wonder if using a garbage fire to promote the film at this point is such a good idea.