Ready Player One World Premiere Will Happen at #SXSW

We knew it was a distinct possibility, but this morning it was confirmed that Warner Brothers' upcoming film adaptation of Ernie Cline's Ready Player One will have its official world premiere during South by Southwest (SXSW).

Ready Player One World Premiere Will Happen at #SXSW
Part of the Ready Player One premiere events scheduled for Sunday at SXSW

Director of Film at SXSW Janet Pierson sent out an email statement announcing the premiere:

"We are thrilled to be premiering Ready Player One at SXSW. The film brings to the screen a story that has captivated millions of readers around the globe, written by Austin's very own Ernest Cline. And in the hands of Steven Spielberg—inarguably one of our greatest directors—we know the film is going to be a special cinematic event for our attendees."

The festival, which kicked off officially on Friday, has been the sight of some pretty notable secret screenings in the past (like Baby Driver, and Atomic Blonde) and the sheer size of  the PR1 presence signaled it was at least extremely likely to happen.

There is a large pop-up shop experience set up with a almost-life-size Iron Giant, Parzival's personal DeLorean, and a light tunnel that would fit right in with The Grid from Tron. You can see those here. There was also a VR experience, offering eight different locations for fans to check out — one of which is Aech's Basement.

Steven Spielberg is directing the film, and the two most recent TV spots that dropped for the movie have more of his touch than the previous trailers and teasers.

Batman, Chucky, King Kong, and the FREAKING T-REX FROM JURASSIC PARK, GUYS:

Also, the "Superman" spot:

Ready Player One will be doing a live stream event on Sunday, March 11th at 11 a.m. (PST) through a partnership with , and the film hits theaters on March 29th.

About Mary Anne Butler

Bleeding Cool News Editor Mary Anne Butler (Mab, for short) has been part of the fast-paced world of journalism since she was 15, getting her start in album reviews and live concert coverage for a nationally published (print) music magazine. She eventually transitioned to online media, writing for such sites as UGO/IGN, ComicsOnline, Geek Magazine, Ace of Geeks, Aggressive Comix (where she is still Editor-in-Chief), and most recently Bleeding Cool.

Over the past 10 years, she’s built a presence at conventions across the globe as a cosplayer (occasionally), photographer (constantly), panelist and moderator (mostly), and reporter (always). 

Interviews, reviews, observations, breaking news, and objective reporting are the name of the game for the founder of Harkonnen Knife Fight, a Dune-themed band with an international presence. 

Though she be but little, she is fierce. #MabTheProfessional

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