Seems with Dwayne "the Rock" Johnson letting the Black Adam out of the bag, now other folks are starting to talk. First word came around that Darren Lemke (Jack The Giantslayer) has been brought on-board to write the script. Now EW is saying that Shazam is going to be produced by New Line Cinema, a subsidiary of Warner Bros and will be separate from Batman v Superman: Dawn of Justice in both continuity and tone.
Toby Emmerich, president of New Line, had this to say about the tone of the upcoming film and the self-announced actor attached.
"It feels to me like Shazam will have a tone unto itself. It's a DC comic, but it's not a Justice League character, and it's not a Marvel comic. The tone and the feeling of the movie will be different from the other range of comic book movies."
"[The movie] will have a sense of fun and a sense of humor. But the stakes have to be real."
"Black Adam is a complex character. The villain in superhero movies is often, I think, what makes the movie. And I thought Dwayne's take on the character, and the way that he saw Black Adam, was really compelling and fun."