Another strange, eerie, beautiful and wholly unique bit of marketing from the minds of David Fincher and (probably) Neil Kellerhouse.
No stars' faces or names, no title of film, even, and yet anyone familiar with the book would immediately know it's Gone Girl. And as the poster does tell you, it comes out on October 3rd.
The first trailer will be released later today. The anticipation of Fincher's films really is almost as good as finally watching them.