Posted in: Movies | Tagged: diamond, diamond select, entertainment, Gamora, guardians of the galaxy, Minimates, Nebula, sexism, toys r us, wheresgamora, Yondu

Diamond Offered Toys 'R' Us A Switch Of Gamora And Nebula For Yondu – #WheresGamora(UPDATE)

UPDATE: Diamond Select Toys got in touch with us after we ran the initial version of this article and said that, despite their specific wording, as reported verbatim by Bleeding Cool, Toys 'R' Us did not choose to have Yondu instead of Gamora. Diamond chose to give them Yondu as an exclusive, along with the two shared two-packs of Star-Lord/Ronan and Groot/Drax/Rocket. Diamond decided who would be in those two main shared two-packs, and it was Diamond who chose to make Gamora and Nebula available only at comic shops and speciality stores, not Toys 'R' Us. Though this seems to go against their original statement, this is Diamond's current explanation of what occurred.

Here's the original piece we ran:

A few days ago, Bleeding Cool asked about the availability of Gamora or Nebula-based merchandise in the wake of the release of Guardians Of The Galaxy, given the plethora of Rocket, Star-Lord, Groot and Drax toys, and the like, and collected some of the more prominent tweets using the #WheresGamora hashtag.

The original piece mentioned:

There is some Gamora merchandise like Sideshow Collectibles 1:6th scale figure or the upcoming Minimates figures from Diamond Select… though with the Minimates both Gamora and Nebula were relegated to the second wave of figures out in October.

Diamond Select Toys wished to correct that, but also gave us insight into Toys 'R' Us' direct decisions that led to a reduction in Gamora and Nebula figures in the market. They told me that:

Our Gamora and Nebula Minimates are actually in Series 1 (the only series) of Guardians of the Galaxy Minimates. They are available everywhere except Toys R Us… or, they will be once the full shipment of Marvel Series 57 arrives later this month (NOT October).

Toys R Us got their shipment of Minimates a little early, and they traded Nebula and Gamora in their assortment for an exclusive Yondu figure, but it is really the same series, as both assortments have the same Star-Lord/Ronan and Drax/Rocket/Groot packs. The difference in on-sale dates between assortments is entirely logistical.

Note how Nebula still remains on the packaging. Just not in the available figures. Diamond also states:

We stand by our track record of including a female character in every line of Marvel Movie Minimates we've ever done, including Pepper Potts, Jane Foster, Peggy Carter, Black Widow, Maria Hill, Darcy, Maya Hansen, Gwen Stacy and Aunt May. (Storm and Mystique are upcoming.)

Unless Toys 'R' Us ask for something else…

Here's your #WheresGamora pic of choice from the back of the Toys 'R Us Minimates boxes.

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