Posted in: Games, Movies, Video Games | Tagged: entertainment, games, microsoft, Phil Spencer, video games, xbox, xbox one

Xbox Boss Talks About Wanting To Do Better In Europe

We learnt the day before yesterday that Sony's dominance in Europe is massive, even exceeding 90% market share in some countries. This is obviously bad news for Xbox, who have traditionally had a lot more success in North America.

Xbox boss Phil Spencer has spoken about this very subject with Edge Magazine (Via VideoGamer), explaining why Xbox struggles in the territory, as well as how GamesCom could help establish a hold of the continent this year.

I'm excited about going to Gamescom at the beginning of August, having another press show where we're able to show games that we didn't show [at E3]. So you're going to see brand new games, as well as obviously some repeats, but you're going to see Scalebound, Crackdown, Quantum Break from my friends at Remedy. From a product standpoint, I like where we are. I think the team's doing a great job with the games and building a platform for gamers.

Sony does a really good job in those markets, and they have a long history – long before we were in this business – and they've earned the success that they get in those regions. I watch what they do because they do a lot of good things, and I want to make sure that we're being smart about succeeding. And there are places like Latin America where Xbox does really well, and in the US the numbers keep going back and forth – it's good competition which I think is good for everybody

If Xbox seriously wants to compete with Sony in sheer numbers, it has to do better in other territories. They have a clear run at GamesCom, so this is the best chance they will probably get. Here's to hoping it happens because competition is very good for everyone.

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