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Liquid Death Launches New Campaign With The Boys

Liquid Death has launched a brand new promotional campaign with The Boys, as they have gained Ashley Barrett as the new spokesperson



Article Summary

  • Liquid Death reunites with The Boys for a new promo campaign, this time starring Ashley Barrett as its latest spokesperson.
  • The Boys character Ashley Barrett fronts Liquid Death’s Product Placement for Public Health push in the new ad spot.
  • Colby Minifie says she was honored to help launch Liquid Death’s sparkling energy drink in the latest The Boys tie-in.
  • The campaign marks another Liquid Death and The Boys collaboration, following earlier ads featuring The Deep.

Liquid Death has teamed up once again with Amazon MGM Studios for a special campaign with The Boys, this time around featuring Ashley Barrett as the new spokesperson. This isn't the first time they partnered with the show for a fun campaign, as they did it a few years ago with The Deep for a couple of different ads. This time around, President Barrett takes center stage promoting Product Placement for Public Health. Enjoy the video here!

Liquid Death Launches New Campaign With The Boys
Credit: Liquid Death

Ashley Barrett of The Boys Becomes The Latest Spokesperson

Today, we are proud to help introduce a new spokesperson for Liquid Death – Ashley Barrett. Just like Homelander, she cares deeply about what Americans put in their bodies. Throw out your nut milk and treat yourself to an easy drinking sparkling energy – guaranteed to not explode your head! (NOTE: President Barrett was still Vice President at the time of filming. )

"Liquid Death is famous for making water cool, and I was honored they chose me to participate in the launch of their new energy drink. Ashley is definitely their number one customer. I had a blast filming this ad," said Colby Minifie.

About Liquid Death

Liquid Death will not kill you. But make no mistake, our infinitely recyclable cans of premium low-calorie beverages will absolutely murder your thirst. And it doesn't stop there. After twerking on your thirst's grave, these ruthless cans will actually donate a portion of the proceeds to help kill plastic pollution. Why? For centuries, all the funniest and coolest marketing and branding was only done for unhealthy products like beer, fast food, candy, and junk food. But those days are over. Soon, Liquid Death will use health and humor to conquer the world and make all beverages Liquid Death for eternity. At which point we'll finally begin turning the human race into flesh batteries to power our giant marketing robots.


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Gavin SheehanAbout Gavin Sheehan

Gavin is the current Games Editor for Bleeding Cool. He has been a lifelong geek who can chat with you about comics, television, video games, and even pro wrestling. Follow @TheGavinSheehan on Facebook, Twitter/X, Instagram, Bluesky, and Threads for random pictures and musings.
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