In April of last year, Rob Gronkowski of the New England Patriots introduced a new logo for his company, Gronk Nation L.L.C and filed a trademark for use on clothing and exercise equipment. Some folks thought the logo of the Super Bowl winning Tight End seemed just a bit familiar.
Nike believes that it is TOO familiar, claiming that the design is too much like the Jumpman logo used for NBA legend Michael Jordan's brand.
The shoe and apparel company has filed formal opposition to the United States Patent and Trademark Office, claiming that the silhouette of Gronkowski spiking a football could be confused with the logo of Jordan skying for a dunk that the company has been using since November 1987.
Gronk Nation L.L.C. has until the 5th of August to respond or their filing may be abandoned. The two sides need to negotiate a settlement or they will have to go to court.
Interesting side note is that Gronk wears Nike cleats during games and the NFL has uniform rights deals with Nike the places their 'swoosh' logo on all teams jerseys.