Posted in: Comics | Tagged: Comics, dc, dc comics, entertainment, million, New Super-Man, superman

How DC Comics Could Sell A Million Copies Of Superman A Month This Year

Last week eBook distributor Trajectory and DC Comics announced a deal to expand the comic book publisher's digital footprint to global eBook retailers and libraries in North America and eventually Europe, Asia, South America and additional international markets.

Trajectory currently does major business in China including including ebook distribution through Amazon China, Dangdang, Xiaomi and Tencent.  Like the film industry, China is the world's largest book market in volume and second in dollars.

DC Comics is about to launch a Chinese Superman with the New Super-Man title. If done correctly, the comic book could potentially sell millions of digital copies per month or millions of graphic novels when published.

From a Oct. 19, 2013 article in the New York Times, "Mr. Vogel, a professor emeritus at Harvard, said the decision to allow Chinese censors to tinker with his work was an unpleasant but necessary bargain, one that allowed the book to reach the kind of enormous readership many Western authors can only dream of. His book, 'Deng Xiaoping and the Transformation of China,' sold 30,000 copies in the United States and 650,000 in China."

"30,000 copies in the United States"??  What other medium sells only 30,000 copies?  So a political biography that sells 30K in the US, sells 650K in China. Yes, it's mainly because its about a popular Chinese leader. But can you imagine what a Chinese superhero comic book might sell if it captures the hearts and minds of the Chinese general public. I don't think it's impossible that a monthly "New Super Man" comic an sell a million digital copies a month for $1.00.

I just hope Gene Luen Yang will be getting royalties off foreign digital sales…

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