Archie Comics has put their money where their mouth is so to speak… they have donated over one million dollars worth of children's books to the Toys For Tots program. The not-for-profit charity organization dedicated to providing less fortunate children with toys for Christmas.
"We couldn't think of a worthier or better charity to donate our books to than Toys For Tots," said Archie Comics CEO Jon Goldwater. "We are extremely proud to encourage children to discover reading who may not have the opportunity and hopefully enrich their lives through our characters."
The publisher is calling upon it's fans to join in with "Archie's Give-a-Book Program", asking readers to donate books to the charity as well.
They have also created a special story, "Holiday Heroes" featuring Archie, Betty and Veronica helping the Toys for Tots Foundation. The story is featured in Archie Double Digest #246.
"Our nation's less fortunate children deserve the resources to learn and experience the joy of reading," said retired Marine Major Bill Grein, vice president of the Marine Toys for Tots Foundation. "The Toys for Tots Literacy Program provides the gift of reading, which can leave a lasting impact on a child even after the holidays are over. Thanks to Archie Comics we are able to reach thousands of additional children who might otherwise be overlooked this Christmas season."
Visit www.toysfortots.org for more information on how you can help.