PewDiePie Blasts Nintendo's New Shared YouTube Plan

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Nintendo have been slow on the uptake when it's come to YouTube. They haven't shown any real understanding of the power of the platform yet, instead choosing to call in copyright strikes on content featuring their games. It's entirely their right, but also entirely short sighted by my estimation.

This week, Nintendo started a 'shared' ad-revenue program that would entitle YouTubers 60% of the ad revenue from content featuring Nintendo content.

There have been some pretty vocal detractors about this within the video service, but the megatuber PewDiePie has added a whole lot of weight to the arugment.

In a personal Tumblr post, the Swedish Let's Player said:

They have every right to do this and any other developer and publisher have as well. There'd be no let's play without the game to play. And we YouTubers are humble to this fact.

But what they are missing out on completely is the free exposure and publicity that they get from YouTubers. What better way to sell and market a game, than from watching someone else that you like playing it and enjoying themselves?

He isn't wrong either. He currently sports 35 million subscribers. That is nearly 4 times the amount of Wii Us sold. His voice is more than big enough to matter.

He later stated that in the future, he likely won't be featuring Nintendo's games on his channel:

…when there's just so many games out there to play. Nintendo games just went to the bottom of that list. Even if more publishers starts implementing this idea of sharing revenue. Then fine, there's always going to be plenty of games out there, ready to become the next "Mienkraft" – Sounds cheesy, but it's true.

I don't really think this agreement helps anyone. No huge YouTuber is going to share 40% of their profits with the company. It's only going to alienate fans how would like to see those YouTubers play Nintendo games, generating an ill will in the community. And in reality, how much does Nintendo stand to lose from YouTubers playing their games online? Maybe it's a lot, I don't have the numbers. but I'm guessing it's comparable or even smaller than the money they could make from the likes of PewDiePie playing their games.

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About Patrick Dane

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