Alasdair Stuart writes for Bleeding Cool.
You have to give Lucasfilm credit, there's no shying away from the controversial, fanbaiting elements of The Phantom Menace in this new trailer for the 3D version.
Anakin turns up 6 seconds in, Jar Jar's not far behind and even the voice over's kid-centric pitch seems a little knowing. The:
The Phantom Menace has every kind of droid! Lots of them! Good ones! Bad ones! Make that an entire army of bad ones!
moment in particular. Never mind the quality, feel the shiny, kids! Feel it! FEEL IT! That sort of thing.
To be fair there's a lot of shiny on display, the special effects still look good, Darth Maul's still an iconic image with nothing behind it and Liam Neeson and Ewan Mcgregor still look faintly worried throughout. Now you'll just be able to see their brows furrowing in full on 3D. In between all the podracing ("The fastest most intense sport we never talk about again EVER!"), droids ("LOOK AT THE DROIDS! LOOK AT THEEEEEEM!") and deeply bizarre pseudo-comedy dogfights.
The Phantom Menace opens in 3D worldwide on February 10th. You just read that. You can't unread it.