On Black Friday the popular card game Cards Against Humanity had a deal to purchase nothing for $5. I was skeptical of the offer, feeling like they would probably end up giving people something in return.
However, here's the real deal:
This year we offered our customers the ultimate Black Friday experience – the ability to buy nothing from us for $5. We took our entire store offline, and put up a simple payment form where people could give us $5.
11,248 people gave us $5, and 1,199 people gave us more than $5 by filling out the form more than once. One enthusiastic fan gave us $100. In the end, we made a windfall profit of $71,145.
Cards Against Humanity is known for our charitable fundraising – since 2012 we've raised nearly $4 million for organizations we love like Worldbuilders, the Sunlight Foundation, the EFF, DonorsChoose.org, the Wikimedia Foundation, and the Chicago Design Museum. We even started a $500,000 full-ride scholarship for women getting degrees in science.
There's been a lot of speculation about how we would spend the money from Black Friday, and we're happy to announce that this time, we kept it all. Here's what we bought.
– Max, Ben, Josh, Eli, David, Daniel, and David
At first I was shocked…kind of outraged. But in all fairness they were honest. I continued to read through the statement and got to the point where each of the members of the creative team shared what they purchased. I slowly began to realize that many of them were still donating money to charities of their choice, along with some really heartfelt gifts for family members. One of them even bought their mom a car. (View the full list here.)
With all that said, I give them a lot of credit. It's definitely not the norm for Cards Against Humanity Black Friday deals, but it sure is memorable.