Posted in: Atari, Games, Nerd Food, Pop Culture, Video Games | Tagged: G FUEL

G Fuel Releases New Atari Pack Celebrating The Atari 2600

G Fuel has a new flavor coming out next week that celebrates the legacy of the Atari 2600, as well as classic games from that era.

G Fuel and Atari have partnered up for a new gaming-themed release as they celebrate the original 2600 console with a new flavor and Collector's Box. The Atari 2600+ flavor has been formulated to taste like red gummy candies, where you didn't quite know what berry or fruit it was, you just knew it was one of the red ones. Along with the new limited-time flavor, the company will also release this new box you see here with a shaker and tub of mixing powder, as you can get the main flavor and three mini-tubs of flavors chosen to represent three different games. Everything from the line goes on sale on January 10, but until then, we have more info and a couple of quotes from both parties below.

G Fuel Atari 2600+ is named and styled after Atari's new 10-in-1 console, which is itself a tribute to the original Atari 2600 – one of the most popular home video game consoles of all time. The all-new G Fuel flavor even tastes like a delicious throwback, with a flavor profile resembling classic red, explosive, juice-filled gummy fruit snacks. The flavor is available in a limited-edition Collector's Box ($99.99) designed to resemble the original console, right down to the faux wood paneling. Opening the box will reveal a 40-serving Tub of the flavor, an exclusive Atari CX40+ Joystick Tumbler that looks just like the Atari 2600's signature controller, an Atari 2600 keychain, and three 15-serving Mini Tubs of fan-favorite G Fuel flavors remastered to pay homage to some of the console's most-played cartridges: Asteroids (Sour Grape), Centipede (Strawberry, Pineapple, Coconut), and Pong (Blue Raspberry). Atari 2600+ will also be available as a standalone 40-serving Tub ($35.99) while supplies last.

"Atari is thrilled to partner with G Fuel to bring our legendary Atari 2600 console to life in a whole new way with this limited-edition release that's as delicious and energizing as it is collectible," said Atari President Ethan Zoubek. "This collaboration promises to bring back fond memories for fans who grew up with Atari in the 1970s and 1980s and is a must-have for anyone who loves classic gaming."

"Atari laid the groundwork for console gaming as we know it today, so it was important for G Fuel to honor that legacy with a refreshing new flavor and one of the biggest Collector's Boxes we've ever produced," said G Fuel CEO Bryan Crowley. "We know that Atari fans will be spending hours exploring all that the new Atari 2600+ system has to offer, and G Fuel is the perfect way to stay energized and focused during those long classic gaming sessions."

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