J!NX's Latest Clothing Line Is Available In Retail Store

Jinx Inc. (J!NX), may be the world's leading and most beloved brand for gamers for nearly two decades, but they've never had their stock available in stores. Until now. The highly anticipated J!NX Brand 2017 Fall Collection of gaming lifestyle apparel and accessories to gamers and fans worldwide. Known for its quality, authentic licensed merchandise and accessories, J!NX is continuing this tradition of wearable-excellence by launching its new, endemic J!NX Brand 2017 Fall Collection. The entire collection for men and women is now available online in 170 countries at J!NX.com, and the men's collection is available at all Hot Topic stores in the United States and Canada starting today. Which, okay, I think is kind of lame, because enough gamer girls frequent Hot Topic, but fine. Just give the guys retail options.

It's a start, at least.

 

Each of the new J!NX Brand items are expertly designed by an in-house team of passionate gamers and apparel industry veterans. Highlights include J!NX's twist on the classic Bomber Jacket, Side Quest Joggers, a Commando Zip-up Hoodie, Polygon Skull and Simple Skull Premium Tees, a Skull Raglan Long-sleeved Shirt, and a Camo Snapback Hat. With suggested retail prices ranging from $20.99 to $89.99 there is something for everyone to proudly rep on the street or cozy-up in for marathon gaming sessions.

 "Nearly 20 years ago we had an idea to create clothing that gamers would be proud to wear. We started with a black Sharpie and a white t-shirt, thankfully we've come a long way since then," reflected Sean Gailey, J!NX co-founder and CEO., "We are proud of our long history, and our status as the first to market providing gamers with clothes that reflect their passion."

 

Gailey also noted, "Because we do have such extensive experience in the video game industry, we have a responsibility to make a strong impression and impact at retail that reflects that community. To have that impact, we needed to consider a lot of angles. What are players, fans, and customers looking for? What is missing that we can contribute? I think it ultimately comes down to a unique experience. So as part of this launch, we created an interactive web experience and digital lookbook that not only represents the Fall collection, but also immerses customers in an interactive storyline."