if Archives

One of those movies that is hitting streaming tomorrow is IF. The John Krasinski-directed film about imaginary friends wasn't exactly a critical success story, and its time at the box office started out pretty lukewarm However, it managed to have decent legs and brought in $185 million at the worldwide box office on a budget of $110[...]

The Garfield Movie and IF have families buying tickets, and the two films finished the weekend in the top two spots of the weekend box office Garfield takes the top spot, grossing $14 million That puts its domestic total at $51.5 million, and worldwide it sits at $152 million That is not bad for a[...]

John Krasinski can go to sleep tonight knowing that he has the number one film at the box office, as his movie IF took in $35 million, about $5 million below tracking Minus Kingdom of the Planet of the Apes last week, which continues the trend of underperforming films at the box office, as we[...]

IF might tug on your heartstrings, but it's a movie that seems confused about what audience it is trying to appeal to, and because of that, it appeals to almost no one. Director: John Krasinski Summary: A young girl who goes through a difficult experience begins to see everyone's imaginary friends who have been left behind as[...]

Paramount and its weird marketing for IF continues through the final week of its release It looked like they were going to push this movie hard for a hot minute, but instead, they have been focusing on behind-the-scenes stuff That works for something like The Fall Guy because it is a movie about making movies,[...]

Baskin-Robbins has teamed with Paramount Pictures for a new promotion as they have made new special ice cream creations for the new movie IF Inspired by the Blue and Blossom from the movie, the team has created two new options for you to get as Flavors of the Month Those options are Blue's Boardwalk Bash[...]

We're a week in with The Fall Guy underperforming, and the early numbers for the latter releases are starting to come in. We'll have to see how Kingdom of the Planet of the Apes does this weekend, and then we have IF opening amidst all of it The tracking for this film has continued to look pretty[...]

Paramount Pictures is also continuing its marketing blitz for its May release with more behind-the-scenes stuff for IF Universal focusing on featurettes for The Fall Guy made sense since it was a movie about making movies, but this one is a little weirder That said, they are still giving this one a decent push, and they[...]

Paramount Pictures is looking to corner the kid's market next month with IF, and the film has been getting a pretty decent marketing push Now that we are heading into the final month, you can expect the push to get even harder, but the early box office numbers for this one look pretty good It[...]

Did you have an imaginary friend when you were a kid? Do you remember who they were or what they looked like before you moved on from that part of your life? That friend being real is the entire premise of the upcoming IF from Paramount Pictures It features a massive voice cast for all of[...]

IF is releasing on on May 17th, and should be a big part of today's Paramount CinemaCon presentation The film is everywhere at the event, and the studio really believes they have a hit on their hands here Starring Ryan Reynolds, John Krasinski, Cailey Fleming, Fiona Shaw, and the voices of Phoebe Waller-Bridge, Louis Gossett[...]

There is usually a movie that is absolutely everywhere at CinemaCon, and this year, it seems that the film that drew that straw is John Krasinski's IF When you think about it, it isn't that surprising We have been talking about how May is packed with some big competition that this film will have to[...]

One of those films that could end up on the chopping block is IF which is a shame because it's an original story lost within a sea of many franchise films The sad thing is that while people scream that they want more original movies, it's the original movies that tend to falter at the box[...]

Remember when you and your IF hit the big shot? See #IFMovie – Only in theatres May 17 pic.twitter.com/5vLptkB7qs — IF Movie (@IFmovie) March 22, 2024 May has quite a few big releases, and there is a decent chance that one of the movies will get lost in the fray It's still unclear which movie will end[...]

Paramount Pictures has a new movie from John Krasinski called IF, which has been getting little teases for a while now While we didn't get the new big game spot released today, we did get a new behind-the-scenes spot that features star Ryan Reynolds potentially getting low-key gaslit by Randall Park The voice cast is really[...]

Now, Paramount Pictures has released the first poster, trailer, and behind-the-scenes featurette for If, written and directed by John Krasinski We've complained about the long titles people have been using the last couple of years and how backbreaking that can be for SEO, but this title might be one of the hardest titles to SEO of all[...]

Iron Fist, if early reviews are to be believed, stands poised to be the Marvel Netflix creations first major stumble since they began With critical and fan praise heaped on shows like Daredevil, Jessica Jones and Luke Cage, Iron Fist comes out Friday for the world to see. However, the show has not been without controversy[...]