To participate on one of two levels, comic retailers must order either 250% or 200% of their orders for Original Sin #2 (North American sales estimates by ICV2 were 92,643 for that issue.)
The 200% tier will be able to order a variant Deadpool cover of Axis #1 by Chip Zdarsky, as many as they wish, and every retailer will get one free copy of a sketch variant of that cover.
They can also order as many as they want of the Skottie Young variant cover of Axis #1.
And they can receive a free bundle of 20 Axis lithographs, though more can be ordered in addition.
They will also get a free copy of a Jim Cheung premier variant cover of Axis #1, with a second copy sent in case of damages.
The second tier at 250% will also be able to get 2 free bundles of something called an Inversion Looper. 200% folk will only get 1 bundle, though more can be ordered.
No, I've no idea what an Inversion Looper is. Anyone?
Each retailer will receive a hundred Party Invite cards though, again, more can be ordered.
Retailers will also get promotional material such as shelf talkers as well as mentions on Twitter and Facebook.
As well as the party incentives, retailers can get one copy of the Inversion variant cover of Axis #1 for every hundred of the normal cover copies they order, as well as one copy of the Milo Manara variant and one copy of the Young Guns variant for every fifty copies they order.
So… how many copies is your shop ordering?