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Marvel's Star Wars #1 To Get Plenty Of Exclusive Retailer Covers

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So, Marvel are going to want to launch Star Wars #1 with a bang. They will want it to be the best selling comic for January- by a long way. And here's one reason why it will be.

One way to achieve this is by arranging exclusive retailer covers if, said retailer orders an inordinate amount of copies, then orders another inordinate amount with a cover exclusive to that store. They won't sell them all that month, possibly not in the next year, but it becomes a store perennial, a feature, and a reason for some folk to visit that store. It's an expensive solution for both retailer and publisher but it can reap significant statistical rewards.

Add an expected LootCrate or NerdBlock exclusive cover as well, and that's another five or six figure amount to add onto the numbers especially, as with Rocket Raccoon and Amazing Spider-Man, the number gets added onto Diamond's official monthly statistics.

Basically with this news and this prominence? Star Wars #1 by Jason Aaron and John Cassaday will be the biggest selling comic in January. Pretty much guaranteed.

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Rich JohnstonAbout Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.
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