So Why Did So Many People Make So Much Money At New York Comic Con?

jar1Talking to publishers, retailers, vendors, creators at New York Comic Con there was one constant. People were making bank. More people were buying more product and there were repeated sellouts throughout the show as time after time sellers underestimated how much they'd be able to sell.

So what was going on? Post-recession recovery? The sun in the sky? Obama?

One prevalent theory is that a lot more single-day badges were to be spied. The four-day badges sold out very quickly, and the theory is that NYCC deliberately sold a lot more single day badges.

If you buy a single day badge, you go to the show for the full day. If you buy a four day badge, you may turn up late one day, leave early another, even skip a day.

If you buy a single day badge and you have $400 to spend, you spend it in that day. If you have a four day badge, you spend $100 a day.

Basically, because of the prevalence of single day badges, not only did a lot more people get to enjoy the New York Comic Con, but there was a lot more wallets walking around the show floor and artists alley waiting to be emptied.

A lesson for other shows to follow?

About Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.

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