Godzilla did it first. Issue one of the new series saw retailers able to get copies if they ordered 500 copies, with their store being destroyed on the cover. The same logo, Godzilla foot and overall design, just your own store and in some cases employees embedded in. It was a huge success, increasing sales of the book by over 35,000 and seeing some people crossing the country to build up collections. The only question was who would copy it first?
The answer was Avatar/Boundless, who for a smaller 350 copy committment let retailers choose their own exclusive artwork featuring War Goddess, as well as their store logo.
But who's next next?
Marvel. With Amazing Spider-Man #666. And two versions.
In the first, if the retailer orders enough copies, a photo of the comics store in question will be printed on the cover of the Daily Bugle that can be seen on the Ryan Stegman cover for Amazing Spider-Man #666.
And at a high ordering number, the Humberto Ramos cover to Amazing Spider-Man #666 will see each comic store drawn and defended by Spider-Man by the Crimson creator.
Is that a devilish laugh I hear?